BALANCE

Balanced Lifestyles

Maryland, Delaware, and D.C. beverage companies are committed to reducing sugar consumed from beverages in the American diet. Through our Balance Calories Initiative, Maryland, Delaware, and D.C.’s largest beverage companies —Coca-Cola, Dr. Pepper, and PepsiCo—have come together to support your family’s efforts to balance what you eat, drink and do. We’re backing you up with ways to make it easier.

Cutting Sugar

Working with the Alliance for a Healthier Generation, we set a bold new goal to reduce beverage calories consumed per person nationally by an additional 20% by 2025. This Balance Calories Initiative is our voluntary, long-term commitment to creating a healthier nation by changing how Americans buy and consume our products.

Introducing More Choices

America’s beverage companies know that you want more choices to help reduce the sugar in your diet. That’s why we never stop innovating to bring you more options. You’ll find a wider selection of reduced-calorie beverages with less sugar or no sugar at all, plus a greater variety of portion sizes to support your efforts to find balance.

Supporting Community

Beverages in Schools

We have successfully changed the beverage landscape in schools across the country.

We promised America’s parents that we would change the beverage mix in schools, and our companies – along with their school partners – have delivered dramatic and significant results. With the national School Beverage Guidelines, we removed full-calorie

sodas from schools and replaced them with a range of lower-calorie, smaller-portion choices.

On Aug. 16, 2012, Dr. Wescott, along with his co-authors, had a peer-reviewed data analysis published in the American Journal of Public Health. The data, which was updated to go through the end of the 2009-2010 school year, shows that industry continues to deliver in schools across America.

Full-calorie soft drinks have been removed. Shipments of full-calorie soft drinks to schools have declined by 97 percent between 2004, the last comprehensive data available prior to the agreement, and the end of the 2009-2010 school year.

Calories available from beverages in schools have been cut dramatically. In fact, 90 percent fewer beverage calories were shipped to schools during that time.

This has been no easy feat, but it is one we are proud of and we know will have meaningful and lasting results. The School Beverage Guidelines are a national standard that is in place and working. We support their adoption as part of the federal regulations for competitive foods in schools.

For complete details on the guidelines visit www.ameribev.org.

Clear on Calories

Our Clear on Calories Initiative and Calories Count TM Beverage Vending Program support Floridians in their efforts to reduce the calories and sugar they get from their beverages.

support of the “Let’s Move” anti-obesity campaign, we added an easy-to-read calorie label to the front of every can, bottle and pack we produce. The labels display the total calories per container on beverages 20 ounces or smaller. For containers larger than 20 ounces, calories are labeled per 12 ounces in most cases. On vending machines, calorie labels are right on the buttons to make it easier to choose the beverage that’s right for you.